“In my hungry fatigue, and shopping for images, I went into the neon fruit supermarket, dreaming of your enumerations!”
I fucking love Aldi. Have you ever been to a 24-hour supermarket when you’re really drunk? Aldi is like that only more so, a demented, joyful parody of a supermarket. I particularly like the competing brands, all made by Aldi, and the variety of products available, so indistinguishable they come pre-packed in the same box. Do I want tea-tree oil and mint shaving foam, or sensitive-skin moisturising shaving foam? The ideological illusion of free market choice, perfectly exposed.
(The title of this post is from Allen Ginsburg’s A supermarket in California)
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